TuneIn, the world’s leading live streaming service, brings together live sports, news, music, podcasts and radio from around the globe. With more than 75 million monthly active users, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn broadcasts over 100,000 owned & operated and partner radio stations. With premier distribution across 200 platforms and connected devices, TuneIn empowers listeners to ‘hear’ what they love wherever ‘here’ might be. TuneIn Premium subscribers also get exclusive access to commercial-free news from top networks like CNN, Fox News Radio, MSNBC, CNBC and Bloomberg, as well as live MLB, NFL, NHL and college sports programming and commercial-free music channels.
TuneIn had accelerated growth globally and brought in new leadership to drive the company forward. However, as a part of this shift, they needed to improve messaging and positioning to secure tier 1 media coverage in tech, business and trade publications.
Developed and launched a strategic PR program focused on
- Building a strong narrative and POV in the market
- Building high-profile media relationships
- Generating tier 1 media coverage and
- Creating a thought leadership platform for the team to elevate their profiles.