PACVUE | SUCCESS STORY
SamsonPR leveraged Pacvue’s high-level media relationships across business, tech and retail/advertising/e-commerce publications to get more meaningful coverage. Pacvue got acquired for nine figures 1.5 years after retaining SAMSON PR to build awareness and thought leadership.
Highlight
Got Melissa Burdick, Co-Founder of Pacvue, on Bloomberg Technology with Emily Change (in 377 million homes globally) three times in the first six months of working together
Highlight
Pacvue and its President Melissa Burdick were featured in Business Insider 11 times in the first six months of working together.
THE CLIENT
The Pacvue team blends a deep history of advertising and eCommerce expertise. Co-Founder Melissa Burdick spent 10 years at Amazon, where she helped launch the CPG Health & Beauty retail business. Pacvue’s other Co-Founder Zhaohui Tang helped build Microsoft Ad Center and AdSage, and has industry-leading experience developing AI-based advertising solutions. When Amazon began building its advertising partner ecosystem in 2017, Pacvue was one of the first to launch a software solution via the API. Since then, Pacvue has expanded to additional retailers and international marketplaces, with more still to come.
THE CHALLENGE
Pacvue was engaged with a PR agency prior to SamsonPR. They were getting some average media coverage; however, the results were minimal and according to Pacvue, they didn’t have the media relationships necessary to drive meaningful coverage. There were many articles running in publications that Pacvue should have been in but unfortunately were left out. They wanted to change this and get their founder in front of the right media.
THE SOLUTION
SamsonPR was engaged to build the Pacvue story, launch a data program with media and position Pacvue’s President and Co-Founder Melissa Burdick as an expert resource for stories around Amazon, Walmart, and Instacart. Received coverage in outlets such as Adweek, Advertising Age, Retail Dive, Digital Commerce 360, MediaPost, Business Insider, Bloomberg, CNBC and Forbes, among many others.
JUMPSHOP | SUCCESS STORY
Landed briefings and coverage for Jumpshot’s CEO with the Wall Street Journal, Business Insider, Associated Press and Recode, among other top-tier pubs and verticals. Obtained articles in publications like the Wall Street Journal, Recode, Business Insider, AdExchanger, Marketing Land, Digiday, MediaPost, Search Engine Watch and Internet Retailer, among others
Highlight
Deren appeared on Bloomberg TV 10 times talking about everything Amazon and eCommerce-related.
Highlight
Significantly increased social-media engagement for both the company and CEO.
THE CLIENT
Edge by Ascential is the world’s best measurement partner for businesses to sell online. We predict the future of retail, measuring sales and share on the world’s most important retail platforms and monitoring the digital shelf of thousands of retailers across the globe. The world’s leading brands rely on us to power their local and global digital commerce strategy in a fragmented landscape. We share the strategy and performance they need to succeed.
THE CHALLENGE
Jumpshot was getting trade coverage when starting to engage SamsonPR, but it did not relate back to the business and tier 1 was missing. There was a need for bigger and better media coverage to make Jumpshot known in the market, while promoting the CEO with thought leadership.
THE SOLUTION
SamsonPR was engaged to rebuild the PR program from the ground up. The team developed a strong company point of view to coincide with new messaging and positioning, built a strong strategic plan and went out with a series of stories. Within three months, the SamsonPR team scheduled media briefings with top-tier publications to build solid relationships for Jumpshot CEO Deren Baker. Scott also media trained Deren.
