APIFINY | SUCCESS STORY
Helped Apifiny build momentum in the US market leading up to an IPO, while building thought leadership for a new CEO in the complex crypto market
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Placed Apifiny’s CEO on Bloomberg Technology and Cheddar News multiple times
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Increased coverage with top tier media by 50% quarter-over-quarter
THE CLIENT
Apifiny delivers truly global trading via a single interface, along with the best available pricing globally across connected exchanges. Their Digital Asset Trading Network of connected exchanges provides:
- Global, multi-exchange strategy execution
- Access to deep global liquidity
- Superior price discovery
- Tighter spreads
- Higher fill rates and capital utilization
- With ONE account, ONE API, ONE onboarding
THE CHALLENGE
Apifiny was a fast growth company with plans to go public within the year. In order to get strong investor backing they needed to increase their top tier media presence, both in print and broadcast media.
THE SOLUTION
Develop a strong company narrative in the market and establish company executives as thought leaders and subject matter experts to comment on anything crypto.
