Obtained Tier 1 media coverage in media outlets (TV and online) such as PEOPLE, The New York Times, MSNBC, The Today Show, Good Morning America, etc. Dramatically increased website traffic and in turn, increased the number of customers – helping Adopt-a-Pet.com hit important revenue figures.
Gained over 1 billion+ impressions with media reach
Obtained coverage with over 50+ tier 1 articles in a single campaign
Adopt-a-Pet.com is a leading pet adoption website and is all about getting homeless pets into homes. They help over 21,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their homeless pets to millions of adopters a month, all for free.
Operating in a very competitive market with lots of consumer options, Adopt-a-Pet.com wanted to stand out with consumers against PetFinder.com.
SamsonPR developed and launched an ADOPT campaign to raise national awareness for 1) the importance of pet adoption and 2) to drive consumers to use Adopt-a-Pet.com. The campaign brought in artist Shepard Fairey to create an ADOPT image, and rolled that out at a high-profile media event with media, celebrities and influencers.
