GROOVE | SUCCESS STORY

Obtained Tier 1 media coverage in Forbes, VentureBeat, Bloomberg, Fortune and Business Insider, among others. Placed Groove’s CEO Chris Rothstein on Bloomberg Technology once per quarter discussing Salesforce and the sales technology landscape.

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Placed the CEO on Bloomberg Technology twice around Salesforce earnings

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Obtained Tier 1 coverage in Forbes and VentureBeat, among many others

THE CLIENT

Groove is a sales productivity platform that enables revenue leaders to increase dollars per rep across every division of the Enterprise. Groove increases seller productivity by arming your sellers with a suite of productivity tools that enable them to attain higher quota achievement via workflow automation and AI-driven guided selling.

THE CHALLENGE

Groove was working to secure a next round of funding, and had never done media relations. In addition, they are in a very competitive space with larger companies like Outreach and SalesLoft. The company wanted to move forward creating a new category starting with awareness – sales engagement platforms.

THE SOLUTION

SamsonPR worked with Groove’s CEO and executive team to build out a strong PR program foundation, messaging and target media for coverage. SamsonPR developed and released a funding announcement for Groove, introducing the company to top tier media and building solid stories, leveraging their CEO and key analysts to speak with media. SamsonPR then ran a year-long PR program to raise Groove’s profile and build momentum over time.