SamsonPR helped to build the US story for RTB House’s US launch, and then began building media relationships and generating targeted media coverage.
Helped RTB House be named one of the fastest growing companies
Put RTB House on the map in the US, officially launching them in the market to build momentum
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.
SamsonPR began working with RTB House in April of 2018, helping the Poland-based ad retargeting company launch in the US market. As a hot, fast-growing global company, the US market is competitive with a need for market differentiation and brand awareness to stand out.
To help RTB House not just have a dialog, but drive an authentic conversation in the market as an industry leader, SamsonPR planned a State of Ad Tech Media Roundtable in NYC moderated by TechCrunch — bringing together RTB House executives, major ad players like Google, top brands, retailers and other media including Business Insider, Adweek and ClickZ, among others.
VIEW SIZZLE REEL OF STATE OF AD TECH MEDIA ROUNDTABLE MODERATED BY TECHCRUNCH: